Doing Business

Commercial Vision:

To build an enduring competitive advantage by being unique, sustainable, and difficult to substitute.

Marketing Strategy:

Our goal is to make Nassar Group the first choice for any client, which is the case
It can be achieved through three main pillars:

Awareness:

Developing brand familiarity is the first step to create preference that becomes loyalty overtime.

Availability:

Through providing the right products, at the right time, with the right specifications.

Differentiation:

Our customers will become loyal because our value proposition is different and unique.

Sales Strategy:

Our sales strategy aims at attracting new customers, while retaining our existence ones through enhanced customer satisfaction, and an innovative range of sales services.

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